Recent news and articles
You actually have three ideal clients
A little too often I see “online gurus” preaching that everyone should have one ideal client. This is your one ideal person and you should focus solely on that person. I hate to be the bearer of bad news but that’s wrong. You actually have three ideal clients. Almost every single time I say this, the entrepreneur goes through a few stages in a matter of minutes. Shock. Denial. Understanding. Acceptance. Implementation.
10 Do’s and Don’ts of Customer Loyalty Programs
As consumers, we love customer loyalty programs. Who doesn’t love free things? Everyone from major retailers to your local mom and pop shop are implementing some sort of loyalty program to keep consumers coming back. According to the SBA, roughly 400,000 businesses are started each year and that’s a ton of competition just domestically. With an abundance of competition, it’s imperative to your business model to find a way to keep customers coming back. That being said, here are the top do’s & don’ts for your customer loyalty strategy!
How Your Content Marketing Strategy Improves Conversions
Consumers want to leave your content feeling like their lives are improved because they took the time to read your content. So how does this translate in the eCommerce world? Do the same rules apply? Absolutely. We put together a list of some tips, tricks and insights on how an eCommerce brand can utilize content marketing to increase conversion and customer loyalty.